About Decal

We help small businesses keep more of what they earn

Decal is the affordable commerce platform for modern small businesses. We bring payments, bookings, prepaid balances, and a treasury account together in one place, for a fraction of what traditional tools charge.

$4.1M+

processed

42,000+

payments

~1%

all-in on prepaid & stablecoin

2025

processing payments since

Our story

Why we started Decal

Decal payments in action

We believe in the power of great technology - when it's fast, cheap, and easy to use - to improve lives worldwide.

Blockchains became fast and cheap a few years ago, but they stayed incredibly confusing for people. So almost none of this tech reached the barbershop, the studio, or the coffee counter.

We started Decal to close that gap.

Decal uses blockchain tech (stablecoin rails) and keeps it all tucked neatly behind the scenes, giving merchants an affordable commerce platform that is fast, cheap, and a joy to use.

Our goal is to give merchants, and their customers, the world's best commerce technology, so they can do what they love while keeping more of their hard-earned money.

What we build

One platform for how small businesses get paid

Payments

Card, prepaid balance, and stablecoin payments. Stablecoin payments cost about 1% all-in and settle in seconds.

Bookings

Appointments and classes that clients book and pay for online, with reminders and cancellation policies built in.

Stored value

Prepaid balances that bring cash in up front and bring customers back through the door.

Treasury

A business balance that earns interest on idle funds, with no extended lockups.*

What we believe

The principles behind every feature

  1. 1

    Technology you never have to think about

    If you need to understand blockchain to use Decal, we've done something wrong. It should feel like a normal payments product with better economics.

  2. 2

    Meet businesses where they are

    Decal works with the Square devices you already have, or runs on its own. No new hardware, no retraining your staff.

  3. 3

    Better economics, every time

    Every feature has to improve a merchant's bottom line: lower fees, faster settlement, fewer chargebacks, or clients who come back.

  4. 4

    Reliability first

    We build for the busy Saturday, not the demo. The part that moves your money stays boring and dependable, and the new ideas go everywhere else.

The team

Meet the founders

Josh Fried

Josh Fried

Co-Founder & CEO

Josh leads operations and go-to-market at Decal. With a background in business development and merchant partnerships, he works directly with businesses to help them save on every transaction and build lasting customer loyalty.

Nick Frostbutter

Nick Frostbutter

Co-Founder & CTO

Nick leads product and engineering at Decal. Before Decal, he built payment infrastructure and developer tools across the Solana blockchain. He's driven by making stablecoin payments as simple as swiping a card.

Get in touch

Talk to us

Questions about Decal? Email support@usedecal.com.
Existing merchants can also reach their Decal representative directly.

Grow your business. Get paid. Earn on what you keep.

Built for people running lean businesses. And priced for them, too.

Start for free