Branding & Brand Assets
Logos, colors, and naming for anyone building a Decal-branded surface — partners, processors, and press. Everything on this page is cleared for use as-is.
Usage
A few ground rules before you take anything below.
Do
- Use the SVG whenever the surface supports vectors — it stays sharp at any size.
- Swap to the dark-mode lockup on any dark background so the mark keeps its contrast.
- Leave clear space around the logo equal to at least half the height of the icon.
- Write the name as “Decal” — capital D, lowercase remainder.
Don't
- Don’t recolor, stretch, rotate, or add effects to the logo.
- Don’t place the light-mode lockup on a dark background, or the reverse.
- Don’t set the logo over busy imagery or low-contrast colors.
- Don’t rebuild the wordmark in another typeface or letterspacing.
Logos
Always ship the SVG where you can. Pick the variant that matches the background the logo will sit on — never recolor a lockup to fake the other mode.
For light backgrounds
For dark backgrounds
Colors
Click any swatch to copy its hex code. Each maps to a semantic token in our design system, so pairing a text color with its matching background always stays accessible.
Light mode
The default palette. Use these values unless a surface is explicitly dark.
Dark mode
Swap to these when the surrounding surface is dark.
Accents
Supporting colors that sit outside the core palette and read the same in both modes.
Naming & contact
Use the display name in product surfaces and customer-facing copy. The legal entity is for contracts, disclosures, and compliance filings.
Display name
Legal entity
Need something that isn't here — a different format, an unusual placement, or a co-branded layout? Email support@usedecal.com and we'll get it to you.
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