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Why We Ship: Our Story on Solana's Channel

Josh Fried
Josh Fried
Apr 14, 2026

We sat down with Solana to talk about why we're building Decal – and what it means for merchants.

Why We Ship: Our Story on Solana's Channel

We're excited to share that Solana featured Decal in their "Why We Ship" series – a short video spotlight on teams building real products in the ecosystem.

In the video, we talk about the journey from seeing the payments problem firsthand to actually doing something about it. After a decade at Google and five years at Solana, I kept running into the same gap: merchants were stuck with legacy payment tools that charged too much, settled too slowly, and offered nothing in the way of real customer loyalty. Decal exists to fix that.

What we cover in the video

The conversation gets into why we went all in on building a merchant-first product – one that pairs stablecoin payments with a loyalty system that actually drives repeat business. If you've been curious about what Decal is and why it matters, this is a good 3-minute overview.

What this means for merchants

Being featured by Solana is a milestone for us, but the real story is what we're building for you. Decal gives merchants instant settlement, zero interchange fees, and a Stored Value loyalty program that turns prepaid balances into guaranteed return visits – all without the complexity of traditional crypto.

If you're a merchant curious about what modern payments can look like, we'd love to chat. Hit "Get Started" above or reach out to us directly.

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